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Area Sales Manager

Title:                    Area Sales Manager 

Location:            Dewey Waters, Weston-Super-Mare


Dewey Waters is an established GRP Manufacturer and Supplier in the UK specialising in GRP water storage tanks, housings and biofilters.

Based in Weston-Super-Mare, North Somerset and established in 1956 we supply quality GRP products both domestically and internationally and are able to provide customers with one of the most comprehensive ranges of GRP products available on the market today.

An exciting opportunity to become part of our established and growing business.

The Role

The Area Sales Manager will be responsible for developing the packaged waste water treatment product market within the South West of England. The role will have an assigned geographical territory to maximise Tricel’s sales within the area in line with business strategy and through established sales processes.

The successful candidate requires a good knowledge of Merchants and Distributors, both National and Independent, as well as contractors to raise awareness, generate sales & work towards agreed KPI’s to grow and expand the Tricel brand.

The Area Sales Manager will be responsible for raising the Tricel Environmental profile within the specified area, including; existing customers, business planning on an individual customer basis & sharing project information, to ensure Tricel is the customers first choice.

Primary responsibilities:

  • Responsible for growing sales within the agreed national merchant groups, independent merchants and buying groups;
  • Raise the Company profile with contractors, working within the agreed sectors, including specialist installers;
  • Responsible for presenting in front of large audiences, including delivering training presentations to stockists, product presentations, customers or CPD presentation to consultants or architects.
  • Negotiation of prices within the agreed perimeters to give the Company the best margin opportunities;
  • Management and development of key installer accounts;
  • Develop an understanding of the specification process with Architects and drainage engineers;
  • Completion of site surveys as and when required to generate quotations and successfully be able to convert these in to orders;
  • Inputting accurate data in to the CRM system and ensure it remains up to date;
  • Responsible for producing accurate reports within the timescales;
  • Any other duties, as assigned by management, to meet the needs of the business.

Experience Required

  • Excellent organisational skills with the ability to manage multiple accounts at once, ensuring quotes are prepared and sent efficiently;
  • Excellent communication and interpersonal skills, as the first port of call for customers, it is essential to have a positive, friendly & can-do attitude, and be prepared to go the extra mile for customers & colleagues;
  • Experience of working with merchants, distributors & contractors;
  • Previous experience within an external field sales role;
  • Customer service focused;
  • Strong presentation skills in front of large audiences;
  • Strong IT skills, including Microsoft office (outlook, PowerPoint, excel & word);
  • Flexibility to travel.

Personal Attributes

  • Self-motivated, ambition & drive.
  • “Can do” attitude
  • Excellent communicator
  • Team spirit
  • Organised
  • Attention to detail

If you are interested in this exciting opportunity, please submit your up-to-date curriculum vitae with an accompanying cover letter detailing your suitability for the position via e-mail to